Sunday, 6 November 2011

WordPress SEO-Learn Everything Important to Rank

Optimization for search engines is something that's important to anyone interested in becoming a successful WordPress blogger. However, there's one thing that you should understand when it comes optimizing your WordPress blog for the search engines and that is accuracy. Without accuracy there's no clear way to determine what is and isn't working. If you really want to rank well with the search engines however there are a few things you must do with each and every blog you start. Learn about three of these tactics in the article below.

Put the Keyword in the Title When it comes to WordPress blogs, you always have to place the keyword phrase in the title if you want it optimized for the search engines. This is one of the easiest and the strongest ways to get noticed by the search engines. However, you should stay away from keyword stuffing as much as you can. Only place your first keyword in the title if you think it makes sense to do so. Your title should not only read well but it should also make sense. Link to Valuable Content: It is actually a good thing to point out resources that will actually help your readers. When you link to other content it proves that you are confident in your own ability to retain readers and you're not scared to send them away from you for a little while. The search engines tend to analyze your site and when they see you're linking to other authoritative resources, they will give you more points on it. Your primary goal ought to be to make your WordPress blog or website as useful as it can be so that you impress both the search engines and the humans who visit your site.

Don't Leak Link Juice: One thing that you will always see on a lot of WordPress blog is the amount of external links there are in the sidebar.

These links show up on all the pages of your blog, which makes you lose link juice. This will have a big impact on your blog being optimized successfully for the search engines. If you have no intention of doing then use the no follow tag for the unimportant pages of your blog. This is so that you are safe.

SEO doesn't seem all that difficult when you put the great tools WordPress has to offer alongside the work. If you are sincere in your wish to capitalize on this advantage then you need to first understand why it's important to sweat out the small stuff. Why aren't you getting started yet? Take action now so that you can begin enjoying the results of your efforts.

Three Tips to Raise Landing Page Conversions

An effective landing page is required in order to convert visitors into customers. Use these three tips and your landing page will be a real winner.

Never structure your landing page copy as one large chunk of text, keep the paragraphs short and to the point. Subheads in landing page copy can be effective, but be careful and avoid too much copy in a landing page.

Obviously, you're offering an ethical bribe to people in exchange for their optin, so that is what your landing page copy needs to sell, basically. You can use two sentence paragraphs if it makes sense, but no more than five sentences in any paragraph. The most important thing is to stay with copywriting guidelines, and short sentences with short paragraphs is what you need to maintain. This will keep the reader much more alert and interested in your offer. The short paragraph structure exists for a reason, and that is really all that is necessary to know if you totally unfamiliar with copywriting. Make your points and don't waste any time with it, and if you just present your offer as strongly as you can, then you'll see something happen. Your copy shouldn't be long, and it doesn't need to be long on a landing page - so do keep that in mind, please. If you stick to what works with landing pages and copy, then that's all you can do but if done right your conversions should be respectable.

Greet your audience with an audio message whenever video is not possible on your landing page. This method allows you to provide a more personal form of greeting to your landing page. Make a point of telling visitors about your offer and why they should accept it in your audio message. Use this as an opportunity to speak to your audience in a personal way and let them know about what you have to offer and why it's relevant to them. Keep it short and sweet, less than two minutes, for a better impact. This is the perfect moment to create a sense of urgency and spark the curiosity of your visitors. When you want to get signatures for your email list, tell your audience how to subscribe and why they should.

It is up to you to make your landing page seem credible. Testimonials are an excellent way to make your landing page seem more credible. Testimonials can be vital for the success of your landing page. If you lack testimonials from clients at this point, turn to friends or family for honest and objective opinions. Ignoring the need for testimonials can have a negative impact on the conversion rate for your landing page. If you apply all these tips on your landing page your business should enjoy growth that is slow but steady. Practice applying these principles often and you'll enjoy continuously better responses from your audience

Good Ways to Manage Your Online Reputation

For growing and improving your Internet web business and your presence on the web, it has become more important to use online reputation management. Some ways to add to good online reputation management is to listen and understand what your customers want and expect and take part in their discussions. Where should your business attention be directed so that you can easily manage your online reputation. Let's discover what that is in the following article...

Make and Run a Professional Blog. Letting your audience know that you products/services are good while protecting your brand from any negative information that comes up is online reputation management. Building a credible reputation on the Internet is one of the first things that needs to be done . To send out targeted information to your audience and establish yourself as an authority on the subject, the easiest way is to create a professional blog. Offer real value in your blog post content and target those posts toward your ideal customers/prospects. If you post good quality material in your blog, it will spread further around the web. While giving the impression to others that you are an authority in your industry, this kind of content allows lets you hold onto your professional integrity. As you do this, you will notice you are getting more search engine traffic to your blog and that gives you more exposure for your product/serve and automatically associates your business with quality content. Quickly Resolve Genuine Complaints: Once in a while you may find a genuine customer complaint that is moving through the web. Quick action needs to be taken if you have found that you've let a customer down or haven't lived up to their expectations, no matter what the reason. Quick action must be taken because you don't want others to think badly about your product/service. By offering prompt effective customer service for the genuine complaints you could turn your customers negative view into a positive one. If you do come across something negative written about your products/service, do stay calm. While you must act quickly, you do need to stay calm as well. This will help you to reach a workable solution without over-reacting. It is unprofessional to get into arguments even if they are in your favor.

Attending Events:

Taking part in social and professional events that happen occasionally is the best way to network with people and present your company to them in a positive way. It also gives you the chance to meet various individuals and groups that are well known online and have a strong web presence. Creating a positive image of your company/brand will be your main focus when attending these events, and the rest should just happen automatically. If you want to take your online reputation to the next level, you must take advantage of this kind of networking opportunity. As the above article states, we can definitely understand how important it is to manage online reputation so that it can help your business get the most of the Internet. You will see for yourself once you start using these tops that taking charge of your online reputation can be a great asset.