Sunday, 6 November 2011

Three Tips to Raise Landing Page Conversions

An effective landing page is required in order to convert visitors into customers. Use these three tips and your landing page will be a real winner.

Never structure your landing page copy as one large chunk of text, keep the paragraphs short and to the point. Subheads in landing page copy can be effective, but be careful and avoid too much copy in a landing page.

Obviously, you're offering an ethical bribe to people in exchange for their optin, so that is what your landing page copy needs to sell, basically. You can use two sentence paragraphs if it makes sense, but no more than five sentences in any paragraph. The most important thing is to stay with copywriting guidelines, and short sentences with short paragraphs is what you need to maintain. This will keep the reader much more alert and interested in your offer. The short paragraph structure exists for a reason, and that is really all that is necessary to know if you totally unfamiliar with copywriting. Make your points and don't waste any time with it, and if you just present your offer as strongly as you can, then you'll see something happen. Your copy shouldn't be long, and it doesn't need to be long on a landing page - so do keep that in mind, please. If you stick to what works with landing pages and copy, then that's all you can do but if done right your conversions should be respectable.

Greet your audience with an audio message whenever video is not possible on your landing page. This method allows you to provide a more personal form of greeting to your landing page. Make a point of telling visitors about your offer and why they should accept it in your audio message. Use this as an opportunity to speak to your audience in a personal way and let them know about what you have to offer and why it's relevant to them. Keep it short and sweet, less than two minutes, for a better impact. This is the perfect moment to create a sense of urgency and spark the curiosity of your visitors. When you want to get signatures for your email list, tell your audience how to subscribe and why they should.

It is up to you to make your landing page seem credible. Testimonials are an excellent way to make your landing page seem more credible. Testimonials can be vital for the success of your landing page. If you lack testimonials from clients at this point, turn to friends or family for honest and objective opinions. Ignoring the need for testimonials can have a negative impact on the conversion rate for your landing page. If you apply all these tips on your landing page your business should enjoy growth that is slow but steady. Practice applying these principles often and you'll enjoy continuously better responses from your audience

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